Rosanne M. Siino, PhD, is an independent strategic consultant and a consulting faculty member in Stanford University's Management Science and Engineering Department. At Stanford, she teaches undergraduate and Master's courses in Organization Theory and Organizational Behavior. She completed her PhD in Management Science and Engineering at Stanford University in June 2007. Rosanne is active in various non-profit organizations, focusing primarily on environmental and women's issues.
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Rosanne's academic research interests center on the socio-emotional effects of digital technologies on how people work and interact. Her two primary research streams reflect these interests: one focuses on social interaction patterns and identity implications of geographically distributed group work, examining non-face-to-face versus face-to-face social dynamics; the second explores the socio-emotional effects of increasingly autonomous and agent-oriented digital technologies in the workplace — technologies that seemingly make decisions for workers. Her dissertation offers an in-depth examination of workers' emotional engagement in geographically distributed versus face-to-face team meetings.
Prior to her doctoral studies, Rosanne worked for 16 years in high technology corporate communications, retiring from that career in 2000. For six years, she served as Vice President of Corporate Communications for Netscape, the Web software company generally credited with starting the Internet revolution. As a member of the founding team, she was instrumental in creating and directing Netscape's brand and visibility from the company's beginnings in 1994 until its purchase by AOL in 1999.
Rosanne has served as a consultant for a number of high technology and Internet companies, including QualComm, AOL, SUN Microsystems, Shutterfly and PlanetOut. She is involved in numerous philanthropic and environmental activities, working especially with organizations that empower women and girls, strive to preserve species diversity and work to cure cancer. She currently serves on the board of the Lindsay Wildlife Museum, a premier environmental education and wildlife rehabilitation center based in the San Francisco Bay Area.
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