Management Science & Engineering

Rosanne M. Siino, Ph.D. 

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Rosanne M. Siino is a strategic consultant as well as a consulting faculty member and Post-Doctoral Research Fellow in Stanford University's Management Science and Engineering Department. At Stanford, she teaches undergraduate and Master's courses in Organization Theory and Organizational Behavior. She completed her PhD in Management Science and Engineering at Stanford University in June 2007.

Rosanne's research interests focus on the socio-emotional effects of digital technologies on how people work and interact. Her two primary research streams reflect these interests: one focuses on social interaction patterns and identity implications of geographically distributed group work, examining non-face-to-face versus face-to-face social dynamics; the second explores the socio-emotional effects of increasingly autonomous and agent-oriented digital technologies in the workplace — technologies that seemingly make decisions for workers. Her dissertation offers an in-depth examination of workers' emotional engagement in geographically distributed versus face-to-face team meetings.

Prior to her doctoral studies, Rosanne worked for 16 years in high technology corporate communications, retiring from that career in 2000. For six years, she served as Vice President of Corporate Communications for Netscape Communications Corporation, the Web software company generally credited with starting the Internet revolution. As a member of the founding team, she played an instrumental role in creating and directing Netscape's brand and visibility from the company's beginnings in 1994 until its purchase by AOL in 1999.

Rosanne has served as a consultant for a number of high technology and Internet companies, including QualComm, AOL, Google, Shutterfly and PlanetOut. She is involved in various philanthropic activities, focusing primarily on organizations that empower women and children, strive to preserve species diversity and fight to cure some of humanity's worst diseases.

Department of Management Science & Engineering

Terman Engineering Center

Stanford University

Stanford, CA 94305